Glossary of printing terms

For your convenience we have provided this glossary of terms commonly used by professional printers.  If you have any further questions then please contact us for more information.

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A-sized paper
Paper sizes used by ClickClickPrint are usually based on a range of A-sizes - for example, A4 is used for letterheads.

Your digital files which describe the design in a print-ready format.

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Backing up
Process of printing on the second side of the paper.

Fastening papers together as pages.

A bleed is where the printed image extends over the edge to trim.  This allows the image to reach the edge of the finished print.

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Carbonless paper
A paper coated with chemicals which allows additional copies from the pressure of writing or typing.

CMYK stands for Cyan, Magenta, Yellow and Key.  These are also known as the four process colours.  They are standard colours which are mixed to provide any of the colours required from printing.  A colour is described by using percentages of each Cyan, Magenta, Yellow and black (Key).

The method used to arrange print outs into the required order.

Colour separation
A method to convert a given colour into it's CMYK equivalent.

Concertina fold
A type of folding method where each fold is made in the opposite direction to the next.

A crease is made by pressing a rule into heavy paper to allow folding without cracking.

The method of trimming the print to the required finished size.

Crop marks
Crop marks are lines determining the area on the artwork to crop/trim.

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Digital printing
Digital printing is our speciality.  It is particularly suitable for personalised print and very quick-run colour prints.

Direct mail
Direct mail is the term for the service where we handle your mailing after print.  Personalised letters can be printed and mailed at a very competitive rate, contact us for a quote.

DPI stands for Dots Per Inch.  This is a measurement of resolution - images with a very high DPI will be of better quality but may also have a much larger file size.

Duplex printing
Printing on both sides of a sheet of paper is known as duplex printing.

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We often require that certain elements are embedded into your artwork files - such as unusual font-types.  This can be easily done with formats such as PDF.

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File format
The type of computer file that the artwork was saved as.  Examples include PNG or PDF.

Fonts refer to the typeface of the text.  A font is usually made up of a font family (such as Arial), a font size (such as 10-point), a colour and a font style (such as bold or italic).

Four-colour process
This method produces a full-colour print of photographs or artwork using the standard CMYK colours.

French fold
Two folds made at right-angles to each other.

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Black and white printing with a range of shades.

GSM stands for Grams per Square Meter.  It is the standard for measuring paper weight.

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Image area
The area on the print which has ink printed onto it.

Pages have been arranged for printing so that they will be in the correct order once folded.

Integral membership cards
These are the full colour, heavy weight membership cards that we can produce for you.  Laminated, personalised and they can include photographs of the individual, we provide the very best quality membership cards.

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Justified text will flush to both the left and right margins - appearing to be evenly spread across a column.

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A numeric figure describing the space to allow between text characters.

An element of the image printed by removing background colours.

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A protective thin film is placed over a print to give a glossy or matt finish.

The method used to print using plates for the press, instead of using the digital press.  Please contact us for current lithgraphic printing quotes.

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A finish which is not glossy in appearance.

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The process in which artwork is prepared for the press.

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Perfecting is the term used when duplex printing is performed in one pass.

Personalisation is the method used to merge data and artwork to produce each print individually.  For example, personalised letters are each addressed to a different individual.

Point is a type of measurement used in printing, a point represents 1/72 of an inch.  Fonts are often measured by point.

Process colour
A colour which is described as CMYK.  Cyan is sometimes described as process blue, Magenta as process red, Yellow as process yellow and Key as process black.

A printed copy created for approval that the print looks correct.  A proof is necessary if you plan to mass print a large number of copies.

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Registration marks can be placed onto artwork to ensure perfect alignment of overlaying colours.

Resolution is a measurement of the amount of detail in a given image.  Screen resolution is measured in PPI (pixels per inch) and printed resolution is measured in DPI (dots per inch).

RGB stands for Red, Green and Blue.  Screen colours are often measured by RGB values but they need to be converted to their CMYK equivalent for printing.

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Paper can be scored by applying pressure to the area which requires folding, this makes folding much easier.

Simplex printing
Simplex printing is the method of printing to a single side of each printed sheet.

Spot colour
Spot colours are used with lithographic printing and not digital printing.  A spot colour refers to a specialist ink which is used on a particular plate and is not measured as CMYK values.

The number of images printed onto one large sheet of paper to avoid paper wastage.

Our stock are the paper types available for printing.

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The current lead time effects the turnaround time, which is the amount of time required to finish an order.

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